“Dancing with the Stars” & “Clean This House” star Niecy Nash chose Filipino fashion designer Oliver Tolentino to dress her when she hosted the New Now Next Awards 2010.
The show will air June 17th on the Logo channel. The awards show, now in its third year, is about discovering today what will be trending next year. To that end, the New Now Next Awards gathers icons and stars-on-the-rise to crown the next "big things" in TV, music, film, print and new media long before they hit the mainstream.
Through its past discoveries, has proven it's one step ahead of the hype by calling out some of today's hottest pop culture phenoms long before they were on the mainstream radar. Highlights include Lady Gaga's first ever televised performance with a sizzling rendition of "Just Dance." Hit drama series "True Blood" received the "Best Show You're Not Watching" award months before its Emmy© nominations. Wendy Williams won "Best New Indulgence" before her daytime talk show "The Wendy Williams Show" went national. Leona Lewis received "The Kylie Award: Next International Crossover" as she was just emerging onto the U.S. music scene with her hit "Bleeding Love" and now she is a household name.
Niecy wore a black Oliver Tolentino stretchable beaded long gown for the red carpet arrival ceremonies and then changed into two other gowns for her on-air hosting duties. One was a champagne sequined gown and the other has been described as a “red cloud with shimmering, electric top.”
“Niecy told me she wanted a very dramatic entrance so I’ve tried to provide her with one,” Tolentino said.
Since launching his shop in the U.S., Tolentino has been making waves in Hollywood. His celebrity fans include Kimora Lee, who wore his dress on a cover shoot, Lea Salonga, and Patti Austin.